WEB SITES

Increasingly, the world wide web is becoming the medium of choice for engineers and designers looking for information on products and services. As a result, a well-designed web site is a must for any company selling into the technology marketplace. However, there are some fundamental differences between how an engineer and your run-of-the-mill webhead surfs.

For the most part, engineers scorn "flash". They are not interested in how sexy a site looks. They couldn't care less about animation, special effects, and colorful backgrounds. All these things take too much time to download and engineers despise lengthy downloads. They want data. Clear, relevant data. Informative charts and graphs help, but they want data and they want it fast. That's not to say your site shouldn't be good-looking. It should. Just don't let glamour get in the way of good, solid data.

It also helps to enable an engineer to drill down quickly through your site. Like any good sales tool, a good web site removes as many roadblocks as possible between the viewer and the information he or she seeks. Enable them to go directly to product specs if they want. Have corporate background data available if they want to go back to check out your company once they've found the product or service they need; that's also a good idea for investors. And, of course, make sure your links work and there's no dead-ends or redundant pages.

If you don't have a site, this is some good, basic advice to help you get started. If you already have a site, but it violates any of the above, it needs some revamping. Either way, we can help you.

 

 

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SCT Group Inc. is a Business To Business, HighTechnology,marketing communications agency specializing in Science, Communications, and Technology. Our main strength is our ability to understand complex technologies and then using our knowledge to create selling messages with punch. Boston-MetroWest provider of Hybridª Advertising, advertising and marketing, for automotive OEM, Broadcast equipment, cardiovascular monitors, chemical analysers, creative services, datasheets, e-commerce, electronic EOEM, fiberoptics, graphic design, marketing literature, Marketing tools, Medical advertising, MEMS technology, microelectromechanical, microsurgical systems, Nano-electronics, netware, new england ad agencies,plastic, PR agencies, product advertising, public relations agencies, sales collateral, Dennis Callahan, Jim Schakenbach, SCT, software, software technical advertising, copywriting, illustration, media planning,photography, presentation graphics, product packaging, web sites, technical library, trade show displays, trade show graphics, technical writing, test and measurement, Thick Film,Thin Film,Michael Toomey, ultrasonic test equipment, video equipment, vision systems, water analysis, wireless, OEMs and Manufacturers