TECH ARTICLES

An important part of any promotional effort, tech articles are a highly useful way to gain credibility and visibility. They:

1) increase the reach and frequency of your promotional messages at a low cost

2) create a favorable impression among potential customers

3) establish company personnel as industry "experts".

We work with editors to develop story ideas and get drafts reviewed. For maximum efficiency, clients will often supply us with notes and we'll write the article. When product managers or design engineers are too busy to even provide notes, we'll interview them and get our own notes. Either way, tech articles are one of the best indirect selling vehicles available, enabling you to take advantage of "affinity" – the elusive bond of respect and credibility that is built between the reader and the publication. Tech articles also carry the implied, but powerful, endorsement of third party objectivity that comes with article publication. The author is viewed by the reader as a leading authority on the subject matter and therefore a good source for advice, products, and service. This is a great way to build corporate equity and image that can help pre-condition readers to view your company and its products favorably.

 

 

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SCT Group Inc. is a Business To Business, HighTechnology,marketing communications agency specializing in Science, Communications, and Technology. Our main strength is our ability to understand complex technologies and then using our knowledge to create selling messages with punch. Boston-MetroWest provider of Hybridª Advertising, advertising and marketing, for automotive OEM, Broadcast equipment, cardiovascular monitors, chemical analysers, creative services, datasheets, e-commerce, electronic EOEM, fiberoptics, graphic design, marketing literature, Marketing tools, Medical advertising, MEMS technology, microelectromechanical, microsurgical systems, Nano-electronics, netware, new england ad agencies,plastic, PR agencies, product advertising, public relations agencies, sales collateral, Dennis Callahan, Jim Schakenbach, SCT, software, software technical advertising, copywriting, illustration, media planning,photography, presentation graphics, product packaging, web sites, technical library, trade show displays, trade show graphics, technical writing, test and measurement, Thick Film,Thin Film,Michael Toomey, ultrasonic test equipment, video equipment, vision systems, water analysis, wireless, OEMs and Manufacturers