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Marketing Communications – Focus on the Fundamentals First
Think of an effective marketing communications program as no different than athletic training. Before you can think about reaching the big leagues or the Olympics, you need to start with the basics.
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The Web – It's All About Content
What makes the World Wide Web spin? Content. Not video. Not audio. Not vaguely futuristic, edgy graphics. Words make the web go round.
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Continuity: Creating Your Greatest Image
The strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product.
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Writing Effectively
Why is it that perfectly rational human beings, capable of holding intelligent conversations, suddenly start typing odd, tortuous phrases when confronted with even the simplest of business communications?
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Trade Show Do's and Don'ts
While trade show attendance is certainly down, it doesn’t mean it’s out. In fact, the attendees who show up at shows these days are there because they really want (and need) to be.
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What Sales Literature Do I REALLY Need?
This efficient, versatile little sales tool can be easily adapted for products or services...
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In Search of a Slogan
One question from clients that has popped up frequently over the years is “do you think we need a slogan?”. The answer is a resounding “maybe”.
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Evaluating Sales Channels: Getting ROI
ROI, return on investment….what is it and how do you get it when you’re trying to reach a target market with sales information about your product or service?
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Success with PR
By following a few useful tips, you can go a long way toward gaining the valuable visibility you’ll need to be successful.
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Product's Ready! Now What?
One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market.
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Maximizing Your Marketing Efforts
"Which works better - print advertising or direct marketing?" That's
like asking "which works better, a hammer or a saw?"
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Marketing Communications 101
By addressing your customer’s pain you will save time, money, and effort.
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Incubation and Marketing
But did you know that incubation also applies to marketing new products or services?
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Honing Your Pitch
Make it as simple and as compelling as possible.
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"Getting Found" Out There
It seems to be getting harder and harder to achieve visibility for your company without spending a lot of money...
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Getting the Most Out of Your Web Site
You could be missing a major opportunity to not only provide potential customers with a comprehensive view of your company, but gain better visibility in the marketplace as well.
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Avoiding "Inside Out" Thinking
“Inside out” thinking is a classic marketing communications mistake...
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Advertising & PR: What's the Difference?
They are distinctly separate disciplines, each with its own inherent advantages and disadvantage.
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