SCT Group, Inc. Tools PRODUCT RELEASES

PRODUCT RELEASES

The workhorse of any campaign, product releases are a cost-efficient means of promotion to a large number of publications. Because of the low cost associated with product releases, only a tiny number of leads are needed to offer an extremely effective return-on-investment.

As low-tech and unglamorous as product releases are, it is still amazing how often companies get them wrong. The most common mistakes are over-blown, self-congratulatory text that's long on superlatives and short on real, objective information. Many companies can't seem to refer to themselves without using such over-used terms as "industry leader" and their products are always "revolutionary". Editors, weary of wading through this self-serving, inflated hype, simply trash this type of release.

What editors really want is informed, objective, solid information that has real value to their readers. Often this requires looking at your products with a critical eye: How does it compare with the competition? What does it offer to compel someone to buy it? Most important, what "pain" does it cure?

For more information email us today! You can also write or call.

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PRODUCT RELEASES The workhorse of any campaign, product releases are a cost-efficient means of promotion to a large number of publications. Because of the low cost associated with product releases, only a tiny number of leads are needed to offer an extremely effective return-on-investment. As low-tech and unglamorous as product releases are, it is still amazing how often companies get them wrong. The most common mistakes are over-blown, self-congratulatory text that's long on superlatives and short on real, objective information. Many companies can't seem to refer to themselves without using such over-used terms as "industry leader" and their products are always "revolutionary". Editors, weary of wading through this self-serving, inflated hype, simply trash this type of release. What editors really want is informed, objective, solid information that has real value to their readers. Often this requires looking at your products with a critical eye: How does it compare with the competition? What does it offer to compel someone to buy it? Most important, what "pain" does it cure? For more information email us today! You can also write or call. *SEE OUR* *RETURN to* *SITE MAP / NEW TECHNOLOGIES /* NEW FROM SCT GET IN TOUCH / *WEB SITE INFO* */ HOT LINKS*
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Created with SCT Group Inc. is a Business To Business, HighTechnology,marketing communications agency specializing in Science, Communications, and Technology. Our main strength is our ability to understand complex technologies and then using our knowledge to create selling messages with punch. Boston-MetroWest provider of Hybridª Advertising, advertising and marketing, for automotive OEM, Broadcast equipment, cardiovascular monitors, chemical analysers, creative services, datasheets, e-commerce, electronic EOEM, fiberoptics, graphic design, marketing literature, Marketing tools, Medical advertising, MEMS technology, microelectromechanical, microsurgical systems, Nano-electronics, netware, new england ad agencies,plastic, PR agencies, product advertising, public relations agencies, sales collateral, Dennis Callahan, Jim Schakenbach, SCT, software, software technical advertising, copywriting, illustration, media planning,photography, presentation graphics, product packaging, web sites, technical library, trade show displays, trade show graphics, technical writing, test and measurement, Thick Film,Thin Film,Michael Toomey, ultrasonic test equipment, video equipment, vision systems, water analysis, wireless, OEMs and Manufacturers