SCT Group, Inc. Tools MEDIA

MEDIA

We look at media through a larger lens than many agencies. We view trade publications not just as vehicles for paid ads, but as five separate sources for gathering sales leads:

(1) Paid advertising
The most obvious way to look for leads.

(2) Product releases
Magazines which may not be a top priority for ad buys can be good places to send product releases. Since virtually nothing is needed for a return on investment, a single lead from a marginal magazine makes it worthwhile.

(3) Mail list source
Mail list rentals are a great way to reach qualified potential customers, especially those who are a small percentage of the circulation of marginal trade publications.

(4) Annual Directories/Web Site Tie-Ins
Again, magazines that offer a relatively small but important part of their audience as potential customers have annual directories and Web site tie-ins that can be cost-effective buys to cover that segment of the market.

(5) Tech articles
Both top priority publications and second- or third-tier pubs are good places to get technical articles placed.

Ranking Media

We've just discussed the five ways we exploit media. How we assign one or more of those five methods is determined by a publication's ranking:

Primary
These are the publications that reach the broadest number of prospects in any given market. These magazines receive the bulk of advertising dollars, including ROM ads, card decks, and show specials.

Secondary
Publications on the second level offer a significant number of prospects but may not provide a large enough percentage to warrant a paid advertising schedule. Instead, they may be used for Web site tie-ins, annuals, and trade show specials.

Tertiary
These magazines offer the smallest percentage of readership that may qualify as prospects; however, that small percentage may represent some significant business. To reach them cost-effectively, we recommend submitting product releases, technical articles, and line listings in any free directories.

For more information email us today! You can also write or call.

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MEDIA We look at media through a larger lens than many agencies. We view trade publications not just as vehicles for paid ads, but as five separate sources for gathering sales leads: (1) Paid advertising The most obvious way to look for leads. (2) Product releases Magazines which may not be a top priority for ad buys can be good places to send product releases. Since virtually nothing is needed for a return on investment, a single lead from a marginal magazine makes it worthwhile. (3) Mail list source Mail list rentals are a great way to reach qualified potential customers, especially those who are a small percentage of the circulation of marginal trade publications. (4) Annual Directories/Web Site Tie-Ins Again, magazines that offer a relatively small but important part of their audience as potential customers have annual directories and Web site tie-ins that can be cost-effective buys to cover that segment of the market. (5) Tech articles Both top priority publications and second- or third-tier pubs are good places to get technical articles placed. Ranking Media We've just discussed the five ways we exploit media. How we assign one or more of those five methods is determined by a publication's ranking: Primary These are the publications that reach the broadest number of prospects in any given market. These magazines receive the bulk of advertising dollars, including ROM ads, card decks, and show specials. Secondary Publications on the second level offer a significant number of prospects but may not provide a large enough percentage to warrant a paid advertising schedule. Instead, they may be used for Web site tie-ins, annuals, and trade show specials. Tertiary These magazines offer the smallest percentage of readership that may qualify as prospects; however, that small percentage may represent some significant business. To reach them cost-effectively, we recommend submitting product releases, technical articles, and line listings in any free directories. For more information email us today! You can also write or call. *SEE OUR* *RETURN to* *SITE MAP / NEW TECHNOLOGIES /* NEW FROM SCT GET IN TOUCH / *WEB SITE INFO* */ HOT LINKS*
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Created with SCT Group Inc. is a Business To Business, HighTechnology,marketing communications agency specializing in Science, Communications, and Technology. Our main strength is our ability to understand complex technologies and then using our knowledge to create selling messages with punch. Boston-MetroWest provider of Hybridª Advertising, advertising and marketing, for automotive OEM, Broadcast equipment, cardiovascular monitors, chemical analysers, creative services, datasheets, e-commerce, electronic EOEM, fiberoptics, graphic design, marketing literature, Marketing tools, Medical advertising, MEMS technology, microelectromechanical, microsurgical systems, Nano-electronics, netware, new england ad agencies,plastic, PR agencies, product advertising, public relations agencies, sales collateral, Dennis Callahan, Jim Schakenbach, SCT, software, software technical advertising, copywriting, illustration, media planning,photography, presentation graphics, product packaging, web sites, technical library, trade show displays, trade show graphics, technical writing, test and measurement, Thick Film,Thin Film,Michael Toomey, ultrasonic test equipment, video equipment, vision systems, water analysis, wireless, OEMs and Manufacturers