SCT Group, Inc. Tools DIRECT MAIL

DIRECT MAIL / MAIL LISTS

Direct mail is a great tool for reaching potential customers in vertical markets – areas that can't be reached effectively through trade magazine advertising. Like print advertising, good direct mail is the combination of the right design and the right list.

Many companies use large list houses as sources for all their direct mail lists. While the pricing may be very attractive, often the lists are unfocused; some list houses don't clean their lists on a regular basis, causing them to be full of "dead wood". We prefer to create lists a different way, including a combination of existing customer lists, trade show leads, and lists culled from trade magazine publishers.

In fact, most publications can break out their circulation by job title, function, company size, specifying/purchasing authority, etc. Often trade publications offering too small a percentage of their readership to warrant an ad campaign can be good sources for renting mailing lists – you can take advantage of exactly that portion of their audience you want. These lists can be used in a direct mail effort timed for trade show attendance, to enhance ad schedules, or introduce new products.

For more information email us today! You can also write or call.

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DIRECT MAIL / MAIL LISTS Direct mail is a great tool for reaching potential customers in vertical markets – areas that can't be reached effectively through trade magazine advertising. Like print advertising, good direct mail is the combination of the right design and the right list. Many companies use large list houses as sources for all their direct mail lists. While the pricing may be very attractive, often the lists are unfocused; some list houses don't clean their lists on a regular basis, causing them to be full of "dead wood". We prefer to create lists a different way, including a combination of existing customer lists, trade show leads, and lists culled from trade magazine publishers. In fact, most publications can break out their circulation by job title, function, company size, specifying/purchasing authority, etc. Often trade publications offering too small a percentage of their readership to warrant an ad campaign can be good sources for renting mailing lists – you can take advantage of exactly that portion of their audience you want. These lists can be used in a direct mail effort timed for trade show attendance, to enhance ad schedules, or introduce new products. For more information email us today! You can also write or call. *SEE OUR* *RETURN to* *SITE MAP / NEW TECHNOLOGIES /* NEW FROM SCT GET IN TOUCH / *WEB SITE INFO* */ HOT LINKS*
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Created with SCT Group Inc. is a Business To Business, HighTechnology,marketing communications agency specializing in Science, Communications, and Technology. Our main strength is our ability to understand complex technologies and then using our knowledge to create selling messages with punch. Boston-MetroWest provider of Hybridª Advertising, advertising and marketing, for automotive OEM, Broadcast equipment, cardiovascular monitors, chemical analysers, creative services, datasheets, e-commerce, electronic EOEM, fiberoptics, graphic design, marketing literature, Marketing tools, Medical advertising, MEMS technology, microelectromechanical, microsurgical systems, Nano-electronics, netware, new england ad agencies,plastic, PR agencies, product advertising, public relations agencies, sales collateral, Dennis Callahan, Jim Schakenbach, SCT, software, software technical advertising, copywriting, illustration, media planning,photography, presentation graphics, product packaging, web sites, technical library, trade show displays, trade show graphics, technical writing, test and measurement, Thick Film,Thin Film,Michael Toomey, ultrasonic test equipment, video equipment, vision systems, water analysis, wireless, OEMs and Manufacturers