WEB DESIGN & WEB CONTENT One of the newest and perhaps most misunderstood marketing communication tools, the web site has also become one of the most valuable sales tools a company can have. Part advertising, part customer service, and all image, the web site is also the most elusive element in the B2B arsenal.

Sure, there are lots of web design firms that can design excellent sites. They understand the nuts and bolts of constructing pages, links, and streaming video. Funny thing is, very few of them actually understand the audience. They’re mechanics, not marketers.

We understand the technology audience. We know that designers and engineers are unique in thought, process, and action. That’s why we’re uniquely qualified to address them via the web. We can help you create or modify a site to appeal to engineers and designers. And then provide you with pertinent, valuable content so that your site remains fresh, vital, and important to your target market.

But even with great site design and killer content, your site still has to get seen. That’s why we offer comprehensive listing and promotion services, including URL registration, site submittals, key word strategies – all geared to get you the most visibility and highest ranking possible. The Web is unique to the marketing communications world – it is neither PR nor advertising. It’s a hybrid medium that enables you to take advantage of ALL promotional vehicles, including key listings, search engine submittals, and, yes, banner ads. It’s creating and organizing site content to maximize exposure to and ranking by the ever-increasing number of search engines. It’s the ability to recognize and react to a bewildering array of opportunities we call the Internet.

©2007 SCT Group, Inc

If you have an immediate need for web success –
see our SCT GROUP WEB website (click on icon below).