DIRECT MAIL We handle everything from designing and printing the piece to securing mailing lists; prepping the mailing to maximize postal discounts; sorting, bundling, and delivering the project to a USPS Postal Center.

Direct mail is a great tool for reaching potential customers in vertical markets – areas that can't be reached effectively through trade magazine advertising. Like print advertising, good direct mail is the combination of the right design and the right list.

Many companies use large list houses as sources for all their direct mail lists. While the pricing may be very attractive, often the lists are unfocused; some list houses don't clean their lists on a regular basis, causing them to be full of "dead wood". We prefer to create lists a different way, including a combination of existing customer lists, trade show leads, and lists culled from trade magazine publishers.

In fact, most publications can break out their circulation by job title, function, company size, specifying/purchasing authority, etc. Often trade publications offering too small a percentage of their readership to warrant an ad campaign can be good sources for renting mailing lists – you can take advantage of exactly that portion of their audience you want. These lists can be used in a direct mail effort timed for trade show attendance, to enhance ad schedules, or introduce new products.

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