Press relations is the calculated attempt to coerce editors into publishing information about your company or product. To stack the cards in your favor, it’s important to have someone who has a fundamental understanding of your products or services make the initial contact with editors and be prepared to answer some basic questions. Nothing will turn an editor off faster than having to suffer with a “script kitty” – an inexperienced junior employee who works off a printed summary and insists that whatever product they’re hired to push is “revolutionary”. Once you lose the trust and interest of an editor, it is difficult – if not impossible – to gain it back.

With over fifteen years’ experience in a broad range of technologies combined with a background and training in journalism, we’re able to talk intelligently with print and internet editors, understanding their needs and challenges and presenting our clients’ stories in an interesting and compelling manner. We’re able to assist editors in seeing the value of what our clients have to offer, and then providing them with the materials and information they need to present it to their readers. In short, we become a valuable resource to editors, not just another sales pitch.

In addition we actively monitor three national and international technology news wire services daily. We can get your employees listed as industry experts for journalist inquiries; post technical briefs and articles; and perform online inquiry follow-up. Contact us for more information and ask about our Technology PR Pipeline.

©2007 SCT Group, Inc.