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our 2008 brochure
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WHY TECHNOLOGY MARKETING?
High technology marketing requires certain skill sets and an intellectual
desire not commonly found in a typical advertising or public relations
agency. We are a marketing communications agency specializing in high
technology marketing.
Our clients say our greatest strength is our ability to understand and
translate complex technologies and create accurate, compelling sales tools
that help them communicate with clarity. Our remarkably broad high
technology background enables us to offer a breadth of insight and understanding
not available anywhere else. From microelectronics to medical components,
fiberoptics to MEMS fabrication, we've helped explain and sell over ONE
HUNDRED different technologies from virtually every major international
corporation, including DuPont, Honeywell, Lockheed Martin, NEC, and Philips,
to name just a few. We've shown dozens of high tech clients how to turn
unfocused, drab, specification-packed marketing efforts into dynamic,
interesting, feature-and-benefit-driven sales lead generators.
The SCT Group offers more versatility and resources than freelancers and
consultants without the bureaucracy of a traditional PR or advertising
agency, making us the ideal outsourcing partner for all your high technology
marketing communications needs.
Services
The SCT Group offers integrated marketing communication services including:
* advertising
* corporate identity
* data sheets
* direct mail
* media planning and placement
* photography
* press relations
* product launches
* sales literature
* technical writing
* trade show support
* web design and content
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Focus
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It's
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Charging-Up
Your
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Selecting
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Successful
Trade Coverage
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Product's
Ready!
Now What?
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Communications
101
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